Sustainability vs. Profitability: Adjusted Times Require Adjusted Thinking and Planning

I recently saw an interview on television with a restaurant owner that impressed me greatly. The owner was asked how he was dealing with the reality at present and what it was doing for his business. He remarked that he is not really making money per se, but is dedicated to putting food on people’s tables and insuring that his employees can do the same for their families. He is not looking for profitability in this time just sustainability – can he break even or not lose too much financial viability. I think this is a wonderful role model for all in thinking about how we look at what is happening at present and the adjustments we must all make. One question that is getting a great deal of attention at this time is vacation home owners and those who have rented their properties for periods in the summer. If the ones who were planning a vacation can no longer benefit from the offerings of their vacation home site, then should they be entitled to refunds? One shore home owner is quoted as saying that the would-be-vacationers were renting their home, not the area, and the deal stands. Now we all know that is not really what they were renting…. Others are being more understanding. But so it goes. We, along with so many others, are waiting to hear about refunds for our plane tickets to Rome, which has been totally shut down and we have nothing to go to there now in June. So how should we handle these situations?

A few days ago, in my Gemara learning I came upon this text in BT Mas. Arachin 20:b for those who want to check it out: “The one who rents a house to his friend and the walls become infected with leprosy….” Of course, the question is, what is his obligation to refund the renter’s money? In this discussion, there are several situations (as is the habit in Talmudic discourse) about different conditions that can rise and what options we should exercise, whether through obligation or because it is the proper thing to do or because it will maintain a peaceful and viable community. Wouldn’t it be wonderful if everyone would approach our present situation with that type of thinking and follow the lead of the restaurant owner in the first situation cited above?

Some of our car insurance companies realize we are not driving and cutting rates or providing refunds. Some land owners and landlords are acting with the same thinking. There are those businesses and individuals who are acting honorably and I am sure this will bode well for them when we move out of our present cloud of existence. I would suggest we all note who is acting in a caring empathic manner towards all of us and support them later while for those who are still focused on profitability, well….

I think there is an opportunity here – to act honorably, to stop worrying about what is best for each individual in isolation of the group but rather to be concerned about the health of all from which we will ultimately benefit in the long run. I and many of my colleagues are presently providing free programming on line and I know it is appreciated. We are doing this because we care and because as long as we can sustain ourselves, we are not concerned about profit at this time. That should not be our focus – there is too much else to attend to and do.

Often in the Gemara, there are rulings that are cited “for the benefit of X.” In other words, sometimes it is more about what we should do than what we have to do. That would be a great guiding principle at this time in our lives. As we have learned, we are indeed all in the same storm, but not in the same boat. Some of us are quite comfortable, while others are not so blessed. Let us all watch out for each other and when we are thinking about our property we have rented for vacation, or tickets we have sold or any other agreement we have made while so much of our reality has been upended, let us all ask ourselves – what do we need to sustain us and where can we not worry about the profit, and instead use that potential resource to benefit others, so their boats can sustain them more readily.

Be well all and stay safe!

Busy, Teaching, Learning, Thinking, Observing, Connecting, and Counting Blessings

Hoping all in your world are well and safe. This has clearly been a time with its challenges. Too many people have died and we have all lost friends, relatives, neighbors and fellow members of our human family. We are not in gatherings, we are not traveling, we are mostly running our worlds from limited boundaries. Some of us are definitely stepping up our game in using technology. We are socially connecting in new ways at physical distances. We are all waiting for a return to some type of normalcy, even though we are all aware it probably will not return to what we are used to. What will our lives look like going forward? What blessings and lessons from this time will we take with us, helping us to live further enriched and meaningful lives, protecting ourselves, each other and our world better?

Within this surreal situation, I am one of those people who has blessed to be able to move my life onto on-line formats -- teaching, meeting with various groups and colleagues, planning programs (including our Multi-Faith Council’s upcoming Annual IFTAR Gathering this coming Wednesday, May 6), and going to lots of Zoom events – and thinking about the reality that we are indeed all in this together. Zoom Rooms are now our club house. Neighbors out for a walk are always stopping for conversation and many of us are actually meeting in a meaningful way for the first time. Within all of this, we all take note of the graduations, personal milestones and special occasions which will not be happening now, but I have begun to suggest that again we think of how to recapture these moments later – perhaps high school and college graduations the end of fall semester when people are home, a later celebration of a Zoom wedding, or …? On the other hand, exposure is increased for those of us on line --- The classes I teach which normally in physical space can attract between ten and twenty-five people at one time are now being seen by as many as several hundred, when they are archived. These are the opportunities of the moment. In some groups I teach, I have people “in the same room” from Canada, California, the Mid-west and the East Coast….

This week is a particularly busy one as I reconnect with my younger Torah scholars, students at Perelman Jewish Day School. One of the things we learn together is the weekly Torah portion. When we last met, we were still in the historical narrative and beginning of being a communal entity in Sefer Shemot (Exodus). Now we are in VaYikra (Leviticus) – a book of laws of purity and action. As we look at where we are at this moment in time, we have just hit the mid-point of the Torah narrative this past Shabbat. We read the Holiness Code in Parshat Kedoshim, reminding us how we are different than other peoples and how we are to maintain our identity and standards of behavior no matter what we observe others doing. This is always an important lesson for all of us – the understanding and embracing of our moral compass. How do we maintain proper behavior and standards of health and well-being in a world in which such may not be the bar by which all is measured? Additionally, the book of VaYikra is about purity and cleanliness and keeping our bodies as well as our souls clean and healthy. This lesson is clearly relevant for our time and the connections to be made are obvious. What may NOT be so obvious is the notion of touch-contamination, clearly discussed in our Torah reading of two weeks ago and greatly expanded in our Talmud and other Codes of Law. I will actually begin this week’s lessons with these children as well as my adult Torah study groups with these lessons – in which we are reminded that the walls of our houses, material of our clothing, surfaces on which we work, etc. can all carry various Tum’ot – those impurities that have physical as well as spiritual consequences.

Too often, people think of religious codes as only dealing with religious observance standards, per se. Yet, as I have shared often enough, our Jewish texts are concerned about business ethics, how families and friends treat each other, not cheating in our daily actions, treatment of our animals, our earth and so much else that contributes to the well-being of our physical realm – all of which is considered sanctified ground. I really think of this as one of the greatest blessings of all – the notion that all we are and all we do has potential to heal, strengthen, validate and so much more, if enacted properly.

When we do begin to re-enter the larger realm of activity in our daily lives, in hopefully what will be intelligent and graduated steps, let us consider how to think of all those and all that is around us – and how our footprint and touch impact on all, as taught in our religious and legacy texts. Here’s to considering the reality and potential blessings of a post-COVID 19 World informed by the lessons we are learning now!